HX launches trade initiatives ahead of Travel Advisor Day


The promos for Travel Advisor Appreciation Day (May 1) are starting to roll in, with HX (Hurtigruten Expeditions) being the latest to announce new initiatives designed to empower its trade partners.

The initiatives aim to equip agents with the tools and resources necessary to excel in the rapidly growing expedition cruising sector, while showcasing HX’s leadership in this space, the company said in a press release.

“We’re thrilled to unveil these new initiatives for our esteemed members of the trade as we approach Travel Advisor Appreciation Day. At HX, we deeply value the tireless efforts and dedication of our partners, and we’re committed to providing support to help them succeed,” stated Sheralyn Berry, general manager for HX in the Americas. 

Antarctica giveaway – May 1-31, 2024

In celebration of Travel Advisor Appreciation Day on May 1, 2024, HX has unveiled an Antarctica Giveaway, running throughout the month of May.

Travel advisors are invited to participate by joining the new HX Travel Partners, Americas Facebook page—a private group tailored for travel advisors—and registering with HX’s agent portal voyage for a chance to embark on an unforgettable expedition experience in Antarctica. For every Antarctica cabin booked in May, agents will receive an additional three entries.

HX has been offering industry-leading itineraries to the Seventh Continent for over two decades.

Their 12 to 24-day itineraries in the destination offer active exploration with a focus on science, education, and sustainability, including sailings on the world’s first hybrid battery-powered cruise ships.

HX provides all-inclusive adventure, providing everything from daily excursions, talks, and access to the Science Center, to food, drinks, Wi-Fi and more.

“We deeply appreciate the dedication of our travel advisor partners,” said Berry. “This giveaway is our way of expressing gratitude for their invaluable contributions to our brand’s growth in the Americas.”

Terms & Conditions:

To enter, agents must join the HX Travel Partners, Americas Facebook page and sign up for HXs agent portal voyage by May 31, 2024.

Existing members of the HX Travel Partners Facebook page and agent portal are eligible.

For each Antarctica cabin booked by May 31, 2024 (regardless of sailing date), agents will receive an additional 3 entries.

The prize includes cabin accommodations and flights for one agent to join an Antarctica voyage in the upcoming 24/25 season.

“Sell 5, Sail Free” B2B Incentive – now through Dec. 31, 2024

Travel advisors booking between April 15 and December 31, 2024, for trips in 2024 and 2025, can earn a complimentary voyage up to 14 days with HX Hurtigruten Expeditions, excluding itineraries with Machu Picchu. 

The offer extends exclusively to the Travel Advisor, with guests in the same cabin paying the advisor rate. Bookings must be made by Dec. 31, 2024, and the incentive voyage must be completed by March 31, 2026, subject to availability and other terms and conditions.

More in this flyer.

Increased commission: Antarctica & Galapagos – now through Aug. 31, 2024

HX has announced a commission increase to 25 per cent on all Antarctica bookings, complementing the existing 25 per cent commission on Galapagos bookings.

Bookings must be made between April 15 and August 31, 2024, for sailings scheduled from October 2024 to December 31, 2025.

More in this flyer.

New B2B Help Desk – launching May 6

HX is introducing a dedicated B2B Help Desk operational from 6 a.m. to 8 p.m. (PST) Monday to Friday.

The new phone line will provide personalized support and offline assistance for advisors, enhancing the booking experience for trade partners. Agents can contact the new Help Desk at 1-866-312-6791.

“We’re incredibly excited to launch our dedicated B2B Help Desk. This initiative underscores our dedication to equipping our trade partners with the tools they need to succeed in today’s dynamic travel industry,” stated Berry.

Season 2: HXplore Webinar Series, The Expedition Experience – launching May 29

After the successful launch of the HXplore webinar series earlier this year, which provided an in-depth exploration of each HX destinations (with two more upcoming episodes: Iceland/Greenland on April 24 and Alaska on May 22), HX is excited to announce a second season focused on the expedition experience itself.

Led by Bob van Beers, expedition leader for MS Fridtjof Nansen, these upcoming sessions will provide valuable insights into expedition activities, ship tours, and hybrid electric ships:

  • Day in The Life of an Expedition (May 29)
  • Ship Tour of an Expedition Ship (June 5)
  • How our Hybrid Electric Ship Operates (June 12)
  • Expedition Activities (June 19)

All sessions are recorded and accessible to agents through HXs Agent Portal. Both seasons of the series equip agents with the knowledge needed to effectively promote the HX product and meet their clients’ needs. To register, contact [email protected].

“As Travel Advisor Appreciation Day approaches, HX extends heartfelt gratitude to all travel advisors for their unwavering dedication and support,” the company noted.  

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